Casa Ideale, a new hospitality project, curated by Luca Pronzato and WE ARE ONA, in a listed 1973 villa by Emile Sala

A New Hospitality Project by Luca Pronzato and WE ARE ONA in a Listed 1973 Villa by Emile Sala

Casa Ideale brings together artists, designers, chefs, and creators around hybrid projects that merge art, design, hospitality, and culinary experiences.

Located just 10 minutes from Arles, Casa Ideale, also known as Villa Bank, is a venue where culture, design, and hospitality coexist and respond to one another. The house is one of two organic villas designed in the 1970s by architect Émile Sala and labeled as Architecture Contemporaine Remarquable by the French Ministry of Culture.

Spanning 350 square meters, the villa unfolds through soft curves and a south-facing logic. Its interiors, curated by Luca Pronzato and WE ARE ONA in collaboration with gallerist Luna Laffanour, feature a curated selection of collectible design pieces, including works by Pierre Chapo, Jean Prouvé, Philippe Starck, Gaetano Pesce, and Henri Bataille, among others. The space is also elevated by a photography exhibition drawn from Carla Sozzani’s archive collection.

The property offers five suites and a pool terrace opening onto a one-hectare garden. From May to October, a curated cultural program transforms each stay into an experience closer to a private invitation than a traditional rental.

Casa Ideale is available for exclusive private rental from May 18 through October 31, with accommodation for up to 10 guests. A minimum stay of three nights applies during May, June, September, and October. In July and August, the villa is rented on a weekly basis only, from Saturday to Saturday.

Half-board is included in your stay and features breakfast along with one main meal (lunch or dinner), prepared and served in the villa by a private chef.

For guests wishing to enjoy a fully curated dining experience, full board is available at an additional €70 per person per day, including breakfast, lunch, and dinner, all prepared in-house by a private chef.

What we love

This is where culinary meets architecture and design. Stay in a listed 1973 villa, eat food cooked by Michelin Green Star chefs, sleep next to a Jean Prouvé. Carla Sozzani has brought 67 photographic works spanning Urs Lüthi to Helmut Newton. Gallerist Luna Laffanour has curated the design collection including works from Gaetano Pesce to Jean Prouvé, among others. Chefs Sayaka Sawaguchi and Gil Nogueira will be cooking in the garden, bringing a blend of cuisine that's between Japanese and Portuguese, and whatever Champagne-Ardenne is offering that week.

Experiences

Casa Ideale runs from May through October, with its inaugural 2026 season gathering figures from Luca Pronzato’s extended creative universe. Guests are invited to stay and dine in a 1970s modernist architectural villa, reimagined as a living gallery. The space features a photography exhibition by Carla Sozzani, bringing together more than 67 works, from Urs Lüthi to Helmut Newton; a curated design collection by Luna Laffanour, spanning from Gaetano Pesce to Jean Prouvé; and a culinary program by WE ARE ONA. A dedicated on-site host and daily housekeeping are provided throughout the stay.

Good to know

Villa Bank is located 10 minutes by car from central Arles, and a car is recommended. A security deposit will be required for the booking. A daily housekeeping service is provided, and can be extended upon request. A private chef service is included (half board), and can be extended upon request. Private events are allowed on demand.

Disturbances: Quiet hours are between 11:00PM and 8:00AM. Any abnormal disturbance may result in early termination without refund.

Children are allowed under supervision. Particular care must be given to the artworks displayed in the house. Pets are not allowed.

The swimming pool is unsupervised. Use is under guest responsibility. Safety alarm must remain active at all times.

The rates quoted are for half-board stays. Full board can be added at a cost of €70 per person per night, to be paid on arrival (rate correct as of 5/18/2026).

Amenities & services

Outdoor: private pool, pool terrace, one-hectare garden, outdoor fire pit, roof terrace, private yard, grill

Leisure: table tennis, trampoline, toys, games, books, music library, stereo, TV, cable, Wi-Fi

Services: private chef, breakfast included, café, massage (on request), airport shuttle (on request), concierge services, parking

Kitchen & living: fully equipped kitchen (oven, dishwasher, refrigerator, freezer, coffee maker, kettle, toaster, dishes & utensils), dining room, living room, game room, sitting area, fireplace, desk

Essentials: laundry (washer, dryer, iron & board), hangers, linens, towels, shampoo, toiletries, hair dryer

Comfort & safety: heating, air conditioning, fire extinguisher, lock on bedroom door, private entrance

Included: cleaning and standard laundry services

Around

Arles is 10 minutes by car — the Roman amphitheater, the Fondation Vincent van Gogh Arles, and the LUMA Arles tower by Frank Gehry are all in the city center. Every July, Les Rencontres Internationales de la Photographie transforms the city: exhibitions in Roman monuments, a dealer market week, and the concentrated attention of the international photography world. The Camargue begins just south of Arles — flamingos, white horses, salt marshes, the Étang de Vaccarès. Nîmes is 30 minutes west; Avignon 45 minutes northeast.